1. Music videos demonstrate genre characteristics eg. stage performance in metal video, dance routine for boy/girl band.
2. There is a relationship between lyrics and visuals, either illustrative, amplifying or contradicting.
3. There is a relationship between the music and visuals, either illustrative, amplifying or contradicting.
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work.
5. There is a frequently reference to the notion of looking (screens within screens, telescopes etc) and partivularly voyeuristic treatment of the female body.
6. There is often intertextual reference to films, TV programmes , other music videos etc.
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