Friday, 24 September 2010

Research: Digipak + Advert deconstruction

DIGIPAK'S
When looking into digipak's to deconstruct i tried to choose albums along the same genre as our chosen song. Both digipak's i'm deconstructing are by male singers with the same sort of rustic, acoustic feel to their music.

Jack Johnson - Curious George



Front and Back covers:
I chose this digipak in particular as i thought it was very bold and eye catching due to the use of a solid bold colour on the front and back covers. Overall the covers consist of only 3 primary colours, the main ones being red and yellow with some blue on there also. These colours are bold, vibrant and eye catching, this can help in the sale of the CD as the cover is more appealing than a dark dull cover. The title for the album and the artists name are both done in a larger, bolder font, this is also done on the back cover but is opposite colours to the front. The image on the front cover is of Jack Johnson sitting naturally playing his guitar, this could imply how free and natural his songs are. However the image on the back is of Curious George relating to the album title.


Inside:
The inside of the digipak uses just 2 of the colours it used on the front and back, these are bold and striking solid colours which are pleasing on they eye. The images used are all pencil drawn images and portray a fun side to the songs on the album.






Michael Buble - Crazy love


Front and back covers:
The main feature on both the front and back is Michael Buble himself, on the front cover we have an extreme close up of him. The very little we can see of the background is all plain white to not distract your attention away from Michael's picture. The album title isn't too bold and noticeable so the CD is mainly being sold on the recognition of Michael Buble which is bannered by his name and album title. The image of Michael on the back gives us an idea of what kind of person he is and what kind of music he produces: through his dress code we see that he is a classy person with a bubbly personality through his smile. This is comforting and could make the buyer feel better about themselves when listening to his songs. The only real colour used on both sides is yellow, this is a more natural colour and is used well to brighten up the cover.



Inside:
The inside of this digipak is quite plain and continues with the white backgrounds. There is more colour on the inside however it is only bannered across the inside stating the title and artist again. This gives us no ideas about the song or artist, making the main feature in the inside of the digipak the CD.


ADVERTS
When looking into adverts to deconstruct i tried to choose ones along the same genre as our chosen song type, however i found the adverts themselves very hard to come across and was amazed at how many music magazine didn't contain any adverts for albums at all. Here are the 2 that are closest to our genre that i managed to find.

Florence and The Machine - LUNGS



Noah and The Whale - The First Days of Spring

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