Decision on final advert

Advert 1-

For this advert we applied the image that we had edited to grey scale first, filling the entire width and almost all the length, however we decided to block out some of the image at the bottom so it didn't matter that it didn't fill the whole page. We applied a block of plain black colour onto the bottom third of the advert and wanted all the test on top of this to be white. With any text on the image being in black.

We used the Digipak front cover image onto the advert to give it a more realistic look. We also used the logos of 'Q' and 'NME' magazines, when applying reviews to the advert to make it look more professional.


Advert 2-

For this advert we used a image we took on our day filming as the main image and focus of the advert. We also changed the image into grey scale as we believed it brought a better tone to the advert displaying the genre more. Due to this we also kept the writing in context with the image. We added the digipak front cover to the advert to promote the selling of the album as we had seen this on many adverts previously.


We started with a plain black background as we thought text and images would stand out on it more. When we added the image, we didn't want it to cover the whole of the top 2 thirds so we left a black boarder around it as we thought this framed the image well. We played around with the artists name and album name in both black and white and in different places on the advert however we felt the black stood out more and draws you well to the album and artist name. We added logos such as 'Q' and 'NME' for reviews which from our deconstruction is a key point of the advert. For the logos such as 'itunes' and 'amazon' we decided that as they weren't promoting the song we would banner them off in a different colour. With keeping the colour scheme going we simply applied a white strip along the bottom of the advert and placed the logos on top of it.







We asked 10 people from our target audience to fill in a miniature question consisting of 3 questions. We were hoping to receive information on which of the adverts shows above they preferred and why.
Below is a sample of 3 of the responses we received.


The general consensus was that advert number 1 was more attractive and more likely to been seen in a magazine or as a advertising poster.