Planning: Target audience feedback

Adverts and Digipak

Once we had created our first hand drawn drafts of the Advert and Digipak we showed them to a group of our peers to see if they thought our products fitted the genre well. We showed them to a group of 5 people consisting of 3 girls and 2 boys as we believed girls would be more into this type of music. As a group, we came to a joint decision over the presentation of our target audience feedback as we believed that it would be more interesting for the viewer to watch this feedback rather than read large chunks of text.

Planning: Advert + Digipack

Advert 1:

As you can see this is our first draft as it is only basic and hand drawn, however we designed it specifically i hope to portray the emotion of the genre of music we were advertising for. It also contains the artists name in large font as well as a web link, itunes logo and out now text.

Advert 2:

Again this advert is hand drawn and contains all the same as the above in a very similar arrangement however the artist is a more focus point on the advert, even though neither posters show his face by having the artists name as the main selling point on both.


Digipak front cover:


Its clear by the colour schemes of both the advert and digipak that they are related. Especially as the front cover is simply a close up version of the second advert.

Digipak back:

The back of the digipak consists of the same background as the front cover, in keeping with the genre of the music as it is quite calm and some what romantic. The main focus point on the back is the guitar, which again backs up the genre.

Digipak inside:
Again with the insides the colour scheme was kept the same along with the font. The main difference with the inside is that it is the first time we actually see a picture of the artists face.
When designing the advert and digipak we tried to advertise the album and not just the song we are making a video for.

Planning: Animatic + storyboards

Above is our animatic which we put together on imovie to give a general feel of the set up of our music video. The animatic is only a fraction of the song as it is only to get a basic idea and feel to what we will be doing in our actual video.


We showed our animatic to 3 people of different genders and interests however all were in our target audience for the genre of our music choice.

Above: target audience watching our animatic

Below is our target audience response to the animatic, we felt that as it was only a short clip and it was hard for some to imagine how it would actually look once made there was only so much they could comment on, therefore we felt there was no need to have more people to gain our feedback from.

Storyboards:

Research: Song lyrics

JRA- closure

Where did you go?
Where have you been?
I need to know. You are my friend.
Did I do something wrong to hurt you?
Left in the dark now I am blind.
Suffering from burn out and brokenness.
Ill go back and retrace my footsteps.
Ill do anything to hear your voice
And see your face again.

I wish we could talk now
Now that it’s over.
I see that you moved on
But I need some closure
It’s weighing heavy on my chest
It’s all that I have left
I know that it’s over,
But I need some closure.

It’s been a year
Not one call from you
I heard you moved on but what should I do?
See all my friends tell me to let go
But I can’t to get you out of my mind
Pacin’ back and forth just wondering
Why this chapter in my life had a sudden end
But now it’s too late to hear your voice and see your face again.

I wish we could talk now
Now that it’s over.
I see that you moved on
But I need some closure
It’s weighing heavy on my chest
It’s all that I have left
I know that it’s over, but I need some closure.

I’ve tried and I’ve tried to understand why
Why did she leave like that?
Me not knowing, it makes me feel less of a man
Time and time again, I fought with myself
Thinking that she could be with somebody else
The truth is that she’s gone.

I wish we could talk now
Now that it’s over.
I see that you moved on
But I need some closure
It’s weighing heavy on my chest
It’s all that I have left
I know that it’s over,
But I need some closure.

I wish we could talk now
Now that it’s over.
I see that you moved on
But I need some closure
It’s weighing heavy on my chest
It’s all that I have left
I know that it’s over,
But I need some closure.

i have annotated the 'closure' lyrics to give a brief idea of the main aspects to the filming like whether or not we would use the guitar in a shot. Also editing such as making some shots into black and white.